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The Language of Creativity Podcast
Hard Left – Jeff Serafine (former A&R rep)
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Hard Left – Jeff Serafine (former A&R rep)

Episode 35

Meet a former A&R rep who was deeply entrenched in the heart of the music industry with giants like Sire Records and Warner and then chose to leave it all behind.

Jeff Serafine is a man of many facets. He navigated the ever-changing tides of the music industry and rubbed shoulders with icons. Jeff left the big labels to pursue artist management independently, but life took a series of unexpected turns. Realizing he wasn’t fulfilled in the fast-paced world of the music business, Jeff, who initially studied audio engineering and music therapy, ventured into assisting startups until he realized that fledgling businesses were a lot like bands. Jeff's story is a blueprint of daring change, a narrative that challenges the status quo and inspires the maverick in each of us.

In our talk, Jeff delves into his experiences in the music industry, sharing insights from his A&R days and reflecting on the industry's evolution. We explore the intersection of art and business, and Jeff opens up about life's unforeseen turns. He humorously discusses the ubiquity of his name and shares his half-serious dream of one day founding a conference exclusively for people named “Jeff.” Our conversation covers everything from the importance of networking – where a simple ride-share could lead to new opportunities – to his pragmatic shift to financial advising. Jeff's journey is a testament to embracing change and finding new paths when the familiar ones diverge. Finally, Jeff shares his love of stand-up comedy and jokes about possibly giving it a try if everything else falls apart.

Wrapping up our discussion with Jeff, it's clear that his story celebrates life's unpredictability. It’s a narrative that challenges us to find excitement in the unknown and to view each 'hard left' not as a detour but as a pathway to new and exhilarating destinations.


Guest:  Jeff Serafine

Instagram: @JeffLeopardSerafine

Episode References:

Seymour Stein (Sire Records)

Sire Records (Discogs.com)
Warner Records (Wikipedia)

Millie Vanilli (Independent.co.uk)
Ashlee Simson SNL lip-sync incident (Yahoo Entertainment)
Elizabeth Holmes Theranos scandal (CNN)

Morning Pages (a description by Chris Winfield)

Sleep Token (official website | Spotify)
Story of the Year (official website | Spotify)

Berklee College of Music - www.berklee.edu

Featured Music

Black Cats by Testing Tomorrow (Spotify)
Water by Testing Tomorrow (Spotify)

Nothing Wrong by Lobate Scarp (BandCamp)

About the Host

Language of Creativity’s host Steven Leavitt enjoys discussing the ins and outs of all aspects of creating, creativity, and life with his fellow creators: artists, inventors, designers, producers and more. Along the way he hopes to gain perspective and multiply our understanding of what we share in common while creating, living, and learning.

Personal website and music portfolio - StevenLeavitt.com
Music and media production company, creative consulting - I Create Sound

Discussion about this podcast

Language of Creativity’s Substack
The Language of Creativity Podcast
What does it mean to be creative in a world that seems obsessed with conformity? Through interviews with creatives from every field, the Language of Creativity Podcast aims to discover the connection between art and living as seen through the eyes of the artist.
Come take a journey with us as we explore the inner lives of musicians, photographers, graphic artists, filmmakers, educators, stunt performers, chefs, engineers, cinematographers, architects, choreographers, and the people who stand beside them in their quest toward greatness. Hear in their own words, what it is that propels them forward in their creative lives. It is through the very language of these artists that we will learn from the pitfalls and discover the fulfillment that comes from living out creativity in daily life. From their stories we hope to uncover the secrets that can help us navigate our own lives as we seek to engage the world through creativity and divergent thinking. If we look deep inside, we are all creatives at heart.